Press

Taking the Print out of Print
Read it now at Entrepreneur.com

Graphic Mechanic –Overhauling Brands &
Tuning-Up Images

[ATLANTA] - When the hands-on Joey Johnson looks under the hood of a business she gets to the nuts and bolts of branding needs. Taking an in-depth look at the evolving realm of a company’s identity rust, dents and all and jumpstarting its message with compelling graphic expression revs up marketing, and positioning according to Joey. “From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty,” says the 33-year old proprietor of Graphic Mechanic. As
an engineer of innovative concepts, Joey’s graphic design solutions are ...READ FULL PDF

WEDA-Newsletter
Alumna Profile
Graphic Mechanic Design Studio, LLC

Graphic Mechanic Design Studio, LLC, owned by WEDA client Joey Johnson, offers professional graphic and web design, print assistance, t-shirt design and laser printing on small print jobs. Joey has pursued a business development strategy centered on public- and private-sector procurement and, as a result, her company has been awarded a number of contracts that include...READ FULL PDF


New entrepreneurs arise from bad breaks
Agency educates, motivates: Those with financial difficulty get help in starting a business.

In October, graphic designer Joey Johnson, 33, of Covington was able to quit her day job to take her business full time. (She isn’t related to the SBA’s Charlotte Johnson.) Before the WEDA course, “I had had so much trouble writing a full, official business plan,” Johnson says. “I had all these pieces to a business plan.”...READ FULL PDF